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Beverage Institute for Health and Wellness
The Beverage Institute for Health and Wellness, established in 2004 and based in Atlanta, GA is an organization set up by the Coca-Cola Company, whose purpose is, according to its website, "to use evidence-based science to advance knowledge and understanding of beverages, beverage ingredients, and the important role that active healthy lifestyles play in supporting health and wellbeing."〔(【引用サイトリンク】 title=BIHW: About Us )〕 It was announced in 2005, when Coca-Cola executive Donald Short, then the company's vice president, published a paper about his company's commitments to consumers' health in the American Journal of Clinical Nutrition. Their paid advisers include Baylor College of Medicine researcher John Foreyt. The Institute "sponsors continuing professional education for registered dietitians, nurses and other professionals." This has led critics to say that "corporate influence is both tainting the Academy of Nutrition and Dietetics’s reputation and affecting its positions." Michele Simon, one such critic, in a report by the Center for Food Safety, wrote, "Coca-Cola is a master at public relations, so it’s no surprise that its institute operates on numerous levels. One is to dispel any notions that its products might be harmful, for example, by distracting the public with words like “hydration” and “energy balance.”"
==Rhona Applebaum==
The Institute is led by Rhona S. Applebaum, PhD, who is also the Coca-Cola Company's Chief Science and Health Officer. In addition, she serves on the scientific advisory board of the Food and Drug Administration. She also serves on the boards of the International Life Sciences Institute, the University of Georgia's Center for Food Safety, and the University of Massachusetts Amherst Food Science Strategic Policy Alliance. Previously, she was Executive Vice President and Chief Science Officer for the National Food Processors Association. She received her undergraduate degree from Wilson College, her M.S. from Drexel University, and her PhD from the University of Wisconsin Madison.〔(【引用サイトリンク】 title=Rhona S. Applebaum, PhD )〕 Her PhD was in food microbiology and her thesis was entitled, "Responses of dairy cows to dietary aflatoxin, methods to eliminate aflatoxin M1 from milk and fate of aflatoxin M1 in cottage cheese".
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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